Tag Archives: fashion

The WOW Factor: a special report from LFW 2012

21 Sep

You might not possess many things, but what you do MUST have, is the ‘wow’ factor! says photographer and our guest blogger Julia Flit, after visiting Somerset House during London Fashion Week 2012.

LFW 2012, British Fashion Council

After going through the most beautiful ballgowns at V&A and satiating my curiosity about classy and very pretentious dresses, I moved to the hottest trends of today’s fashion at LFW. The burst of colors, shapes, textures, stones, crystals, feathers, and much, much more were overwhelming! This year’s inspiration for most of the collections is a crazy mixture of sixties, nineties and futuristic styles.

It is quite odd but many designers seem to be obsessed with Minnie Mouse this season and her big ears have proved to be a big influence on their creations. Brands from Ebay to Stephen Jones and Sister by Sibling have created perfect outfits to satisfy Minnie Mouse fans. Minnie Mouse Must Haves Auction ebay.co.uk/minniemouse

The highlight of the day for me has been Mawi – a collection of the most beautiful and most glittery handbags. You won’t go unnoticed with one of these jewels. Also the team was beyond all praise! Very loud, very eccentric and very entertaining!

You might not possess many things, but what you do MUST have – is the ‘wow’ factor!

by Julia Flit. You can also find Julia and her beautiful photography portfolio on www.jum-art.co.uk



Made in Britain: Yummy & O.L.M.P.C

20 Jun

To be honest it’s not a comfortable situation when designers snigger, fashion lovers raise their eyebrows and seamstress looks at you with a sad nod. But that’s a chain of reactions that anyone, who wants to be ‘MADE IN BRITAIN’ faces. Industry insiders are incredulous and their main question is ‘Why?’

For Yummy & O.L.M.P.C it was important because it had to reflect ‘home’ and there is nothing more valuable and sentimental than a ‘home made’ item.

And, finally, our labels have arrived. Launch is imminent.

Have actually stumbled on a great article by Kate at Make it British. Look at the list of the 10 shoe brands that are produced in UK… not long, but still, inspiring


Chapter 2: Aphrodite inspires Athena to try out Ballet

9 May

Aphrodite was the Goddess of Ballet and Gymnastics. A graceful princess, she was returning from her ballet lessons at the cherry orchard, when she saw Athena and Apollo.

‘Hey Athena, the lesson was so much fun today. I was watching a video about my great great grandma Aphrodite, the goddess of Beauty and Youth. She was such a talented dancer, now i know whom i got my special moves from! It was the ‘Swan Lake’ that she was performing, she was wearing a white tutu and white feathers in her hair and moving so graciously across the stage in tiny fluttering steps (called Pas).. like this… see now i am doing first position, now it’s a curtesy and now a jump.

‘Aphrodite, you look beautiful, i wish i can dance like that as well!’

‘Well, we willl! I am rehearsing for the Olympic Ballet Performance in July, let’s meet at the cherry orchard. Do you have a tutu to wear?

‘A tutu?’ asked Athena

‘Yes, a tutu is a special dress that you wear for ballet. For rehearsals it’s quite simple, a stretchy tight body and a small light skirt, but at the actual performances there are just beautiful costumes. We can look through some of the most beautiful ones together?’

‘It sounds like fun! Yes, I would love to. I never tried Ballet before. Is it difficult?’

‘Oh, athena, it’s not difficult at all, but you have to pay attention and repeat after me. Before we learn to dance, you need to learn French. All the ballet moves are in French, because France is where the ballet was born’.

‘I can’t wait. Aphrodite what are the words I need to know?’

‘Ok. First: À la seconde. Comsa!

‘I really like  ‘A la seconde’ said Athena. Am I doing it right? What’s next?’

Oh next, my favourite! A ‘Grand Jeté’ – you do it comsa Athena: you jump up in the air and float gracefully before landing very quietly. You start from one leg and land on the other, it’s a split in the air. It is most often done forward and usually involves doing full leg splits in mid-air. It consists basically of a grand écart with a moving jump. I think. Got it?’

‘I think so shouted Athena happily, jumping high into the air…

Athena and Aphrodite are wearing sportswear for children by Yummy & O.L.M.P.C

Pre-orders available now katerina@yummyolympic.com

Full collection launching soon on yummyolympic.com

Aphrodite, goddess of Ballet and Fashion

19 Apr

Aphrodite is the goddess of beauty. A vision in pink, she loves everybody and everybody loves her! Aphrodite is a talented ballerina. She is naturally elegant and graceful and loves twirling around to practice her dance moves. But don’t be fooled by her looks, she is a tough cookie and when age and experience permits, will poll for a presidential princess.

Aphrodite likes to make everywhere around her look just as great as she does, so she loves decorating, painting, drawing princesses and adding sparkles. Aphrodite is a true fashionista, she dresses herself and always knows best on how to mix and match. An absolute goddess in pink.

Aphrodite is wearing elegant sportswear for kids by Yummy & O.L.M.P.C

Custom orders available now, price on request, please email katerina@yummyolympic.com

Full collection launching soon on yummyolympic.com

Mothers & Olympic spirit: catch the trend

18 Apr

Of course it’s natural for any mother to trot around most stylish cities of the world in sport inspired corsets, tight skirts and Laboutin heels. In fact, we have all done it, we do it every day….

Well at least in spirit… Either way, who cares that it’s terribly impractical? It’s a stunning trend and a beautiful photoshoot from Vogue.

Time to shape up and trot with the head high full of olympic spirit and impeccably dressed kids (no nanny in sight, so she must have done it all on her own). ‘I don’t know how she does it!!!’

Photoshoot Vogue Russia, photographer Alexander Liubomirski, Stylist Ekaterina Mukhina


An olympic kind of Bunny – Happy Easter

8 Apr

“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision”. Cecil Beaton


“We boil at different degrees”. Ralph Waldo Emerson 

 “If you were born without wings, do nothing to prevent them from growing’ Coco Chanel

Happy Easter and be a happy bunny!

Footwear Party for Kids

27 Mar

Kids today are spoiled for choice. By the time they can walk, they already have a nifty collection of footwear, which gets regularly updated (lucky them!). Sports shoes are the biggest hit with both the kids and their parents. New colourful GEOX, Tom’s, Adidas and Converse are the usual favourites and we have just spotted something which might get the little feet even more excited!

We love this gold and white SUPRA sneaker for toddlers, also available in other colours and sizes. Developed with a special technology to make it extra lightweight, it’s bound to be a favourite with the sporty fashionistas amongst the youngster crowd.

What’s even better, SUPRA are holding a special launch party to celebrate the new collection. Friday 30th March 3-5pm. RSVP jess@dustpr.com

And parents can indulge in even brighter colours. We are checking them out!